- Client: John McRae,
Stand-up Marketing Ltd.
- Project: 222pp A5 Perfect bound book,
printed digital full-colour
Stand-up Marketing is a new concept devised and developed by Marketing Guru John McRae for start-up and small businesses needing to achieve more customers, more sales, more profit – more easily!
We’ve worked with John for many years, providing colour visuals and mock-ups for him for the projects he’s undertaken for clients. Working on this project – John’s own book – provided a different challenge. Book printing and binding requires skill and particular attention to detail so John turned to us for support.
Whilst John already had the content of the book prepared, at this early stage he only had a sketched outline of how it should look. The body text and the photos were supplied, several of which we edited and retouched to fit the narrative, and we worked with John to create a style and template for the whole book.
The Stand-up Marketing logo was developed from an original idea supplied by John and brought to life in our design studio.
There were a couple of proofing stages and several rounds of author’s revisions before the book was ready for printing. The final full-colour book was digitally printed on our colour press and perfect bound with a gloss laminated full-colour cover. The result is a stunning paperback that is quite unlike any other marketing book we’ve seen anywhere.
We’ve recently completed the second edition of John’s book and he’s now considering a follow up volume.